South Africa, July 15 -- "We are excited to partner with Havas Red as we continue driving forward our vision for a smoke-free South Africa," said Vuyokazi Xapa, director of communications for Philip Morris South Africa. "Their bold, future-focused thinking and consumer-centric approach aligns with our mission to deliver better alternatives to adult smokers and evolve our portfolio for the long term."

The appointment will see Havas Red support the strategic communications and brand activation efforts for PMI's evolving portfolio of smoke-free products - including heat-not-burn, nicotine pouch, and e-vapor offerings - with a specific focus on consumer-facing brands such as ZYN.

The partnership is already in motion, with activations such a...