South Africa, Oct. 27 -- The event's theme, Live the Difference, was chosen to encapsulate this shift: a celebration of individuality, wellness, and self-agency.

The brand hopes its marketing strategy will offer a strong example of how intimate care brands can thrive in a post-taboo world.

Wellness and authenticity

Zanele Ngobeni, GynaGuard commercial associate, says, "By hosting the masterclass, we aimed to create a platform that went beyond traditional marketing and fostered a genuine connection with our audience through education and experience.

"We leaned into storytelling, shared experiences, and visually immersive elements, creating multiple ways for guests to engage."

Expert-led talks, wellness coaching, and interactive activa...