South Africa, Sept. 16 -- Held annually, the Academy brings together just 25 participants from across TBWA's 11,000-strong global network. It is one of the collective's most competitive and prestigious development opportunities, aimed at nurturing the next generation of creative, strategic and media talent.

This year's academy took place at TBWANeboko in Amsterdam, where delegates immersed themselves in a week of workshops, mentorship, and cross-cultural collaboration. The programme's objective: to expand perspectives, build confidence, and equip participants with the skills to thrive in the global industry.

Cross-disciplinary learning

Unlike conventional sector training initiatives that focus on developing a single skillset, the Wrigh...