South Africa, Dec. 18 -- A further rise of 9.1% (+1.0pp since September) to $1.30trn is forecast next year, while growth of 7.9% (+0.8pp) in 2027 would push the market's value to $1.40trn - a doubling in size since the pandemic and equivalent to $150 spent for every person alive today.

A growth of 7.9% (+0.8pp) in 2027 would push the market's value to $1.40trn - a doubling in size since the pandemic and equivalent to $150 spent for every person alive today.

The 2025 forecast is an upgrade of 1.5 percentage points (pp) from Warc's September forecast due to strong results from Big Tech platforms and a muted impact on global trade from trade tariffs.

The new projections are included as part of Warc Media's latest Global Ad Trends: Media's...