South Africa, Nov. 12 -- When asked to rank which platforms they use most, TikTok stood out for its polarising effect. It was either students' most used app or their least used - with little-to-nothing in between. The data shows that Gen Z's relationship with TikTok is anything but neutral: they either love it or steer clear entirely.

Instagram, meanwhile, is fighting for the middle ground. It appeared most frequently in the #2 and #4 spots, suggesting that while it remains a go-to platform for connection and inspiration, it's no longer the automatic favourite it once was.

Snapchat mirrors this trend, also competing for second or fourth place, with strong showings at both #1 and #5. The takeaway? Engagement remains steady, but loyalty i...