South Africa, Jan. 26 -- According to Euromonitor International's Voice of the Consumer: Lifestyles Survey 2025, over half of consumers use GenAI tools such as ChatGPT, Google Gemini and Perplexity for information and recommendations.

Citing the latest findings on e-commerce from Euromonitor International's Passport knowledge hub, Rabia Yasmeen, global insight manager for e-commerce at Euromonitor International, says, "Unlike earlier evolutions such as social commerce or livestreaming, AI-powered search is rewiring how consumers discover brands, evaluate choices and make purchasing decisions online."

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