South Africa, Nov. 10 -- How can your brand be "the chosen one"

The next evolution of SEO is Generative Engine Optimisation (GEO), the practice of optimising content for AI-driven search results, such as those generated by ChatGPT, Perplexity, and Google Gemini.

The big shift is moving from what we used to call 'ranking links' to becoming AI's chosen answer

AI is rewriting local search: How multi-location brands can win now

The data is unambiguous: AI search already influences how multi-location brands are showing up in , according to Search Engine Journal.

Visibility depends on structured, verified, and fresh data - again, at scale.

For multi-location brands, this requires dual-visibility strategies that check the boxes for brand a...