South Africa, Aug. 14 -- In out-of-home (OOH) advertising, where competition is measured in square metres and seconds of audience attention, success depends on more than great locations it takes vision, grit, and a knack for turning ideas into influence. At Kena Outdoor, Lesedi Mnisi embodies all three.

"I sell dreams, I make people happy. My job is to take a client's vision and make it visible, tangible, and effective." says Lesedi Mnisi. That visibility, she explains, doesn't happen by accident. "People think it's just lunches with clients and socialising at events. The reality is hours of strategising, aligning multiple stakeholders, and balancing brand objectives with the business of billboards. Precision is everything."

Mnisi's fir...