South Africa, April 15 -- South Africa's creative economy is gaining real momentum. In 2022, the sector contributed nearly 3% to the country's GDP and supported over a million jobs. Globally, cultural and creative industries generate annual revenues of approximately $2.3 tn and employ around 50 million people. It's no longer just about art or advertising; it's a serious economic force.

Tools like AI and VR are helping creatives push ideas further, faster, and in ways that were unthinkable a few years ago. Today, brands are no longer looking for people who can just "make things look nice". They're looking for thinkers, storytellers, and shapeshifters.

That's exactly what The aaa School of Advertising produces. One of those shapeshifters ...