South Africa, Feb. 16 -- What began at a dining room table has grown into a company that has partnered with clients across industries, continents and eras of change. Looking back, we asked ourselves: What has changed? And just as importantly: What has stayed the same?

If there has been one constant over the past quarter century, it is this - everything changes.

We've moved from DOS to AI, from dial up internet to high speed fibre connectivity, from paper questionnaires to digital platforms, from dusty storage rooms full of questionnaires and files to limitless cloud archives. Libraries and physical documents once defined research; today, we have immediate access to global data sources.

And the pace of change has only accelerated. Resea...