South Africa, March 18 -- As of 1 April, this expansion will significantly increase the number of eligible FNB customers who benefit from the partnership from 1.4 million currently spending at Pick n Pay to the full FNB base of 6.4 million active eBucks members.

Since November 2024, the partnership has exceeded expectations, with FNB seeing behavioral changes despite being available to only 20% of its customer base up until now.

27 Feb 2025

FNB Private clients who opted in have increased their spend, and 90% of this increase is from customers who previously spent less than 20% with Pick n Pay but have now shifted to the retailer as their primary grocer, shopping full grocery baskets.

Increase in online shopping

The up-to-30% discount...