South Africa, Nov. 3 -- Razor will support FNB across its retail and commercial banking segments as it advances an approach away from a more traditional media-relations and output-driven model toward one focused on engaging consumers directly through content and storytelling.

In this Razor will support FNB in the development and execution of its earned corporate and brand narratives - including integrated earned-media campaigns, stakeholder engagement and reputation strategy across its complete retail and commercial operations.

Radical simplicity and clarity

"In a world where consumers face thousands of messages daily, we can no longer just broadcast and hope to make an impact," said FNB corporate affairs executive Jacqui O'Sullivan. ...