South Africa, Nov. 21 -- Now in their 45th year, the FM AdFocus Awards stand apart as South Africa's only business-focused accolades for the marketing and advertising industry.

While most awards celebrate creative output, AdFocus looks deeper into how agencies are built and led.

This year's theme, Creative Capital: Building Agency Value in a Complex World, underscores that evolution.

"Agencies aren't just creative shops anymore-they're strategic businesses building long-term value through impact creativity," says Vicki Buys, MD of Ogilvy South Africa and this year's awards chairperson.

With entries nearly double those of 2024, the 2025 competition has attracted a record level of engagement, signalling a confident industry where creati...