South Africa, Aug. 29 -- Universal Pictures

The soft drink brand is partnering with Universal Pictures and Blumhouse for a global campaign that will bring a legendary cast of characters to collectible packaging, cinema and retail experiences, influencer-driven social media content and more.

The Fanta Halloween Collection features the limited-edition berry flavour, Fanta Chucky Punch, plus character takeovers on the core Fanta lineup: The Grabber (Black Phone) on Strawberry, Freddy Fazbear (Five Night's at Freddy's) on Orange and M3gan (M3gan) on Grape. Consumers can scan on-pack QR codes to access exclusive digital content and experiences.

"Fanta and Halloween are the perfect fit because both are fun and delicious," said Ibrahim Salim ...