South Africa, March 26 -- Tanya O'Carroll, a London-based tech policy and human rights advocate, challenged Facebook's use of personal data for targeted advertising, arguing that users have the right to object under UK data protection laws.

Said O'Carroll on LinkedIn: "In settling my case, Meta has agreed to stop processing my personal data for direct marketing purposes. In non-legalese, that means I will no longer be shown surveillance-ads on Facebook.

I believe this is a victory not just for me but for every UK and EU citizen as it paves the way for the right to object to be used to stand up to surveillance-advertising across the web."

She said she applauds the UK's Information Commissioner's Office (ICO) for ruling in her favour and...