South Africa, March 11 -- With rising new business costs a growing concern for agencies worldwide, Scopen conducted a focused study in Brazil, Chile and Spain, analysing industry trends and advertiser practices.

Earlier this year, following its success, the research was extended to South Africa, providing fresh insights into the local market.

Cesar Vacchiano, president and CEO of Scopen, states, "We kept the questionnaire simple for our first New Business Report in South Africa to encourage agency participation.

"When we run it again in 2026, we plan to include more in-depth questions for deeper insights."

The report, based on responses from 25 creative agencies, was finalised in February 2025.

It offers a clear snapshot of the chall...