South Africa, Dec. 11 -- Developed in collaboration with The Loerie Awards Company, the Rankings mark the first time IAB South Africa consolidates award outcomes into a formal benchmark, delivering a transparent, standardised, and objective framework for assessing long-term performance across companies, brands, educational institutions, and individual practitioners.

Rankings are derived from points allocated to Bookmark awards (Gold, Silver, Bronze, Craft, and Finalist distinctions), leveraging a methodology adapted from the established Loeries scoring model.

"It's an incredible honour to usher in a new era of industry benchmarking," says Chris Borain, executive director of IAB South Africa.

"For nearly two decades, the Bookmarks have ...