South Africa, May 8 -- "We will work as a group, across the group, and share talent and resources as needed, but ultimately, each agency will be an individual specialist," explains Dean Oelschig, managing partner and founder of Halo.

Second Rodeo, named after the fact that this is not Stopforth's nor Oelschig's first rodeo at launching a new agency, has already started work with several clients, including Auto&General and Telesure Holdings.

Oelschig says that for a long time, Halo has doubled down on being a brand agency.

"We do not want to be a 360-degree agency or an integrated agency. We believe in a world of amalgamated specialists, where agencies are slightly smaller, have better talent and client relationships, and are better at ...