South Africa, Sept. 8 -- The integration isn't just a creative flourish or strategic choice. It's both.

This brand unification is a powerful enabler, transforming fragmented marketing frameworks into seamless, client-centric lifecycles.

A connected, omni-channel journey

In today's always-on digital world, consumers expect brands to meet them wherever they are, on any platform, and at any stage in their journey.

At the same time, they expect brands to show up authentically, consistently, and in ways that forge a meaningful connection.

Traditionally, creative often existed in silos as standalone adverts while data was locked away in call centres or with analytics teams, and technology was deployed in service-specific pockets.

The expe...