South Africa, April 30 -- We're in a world where budgets are shrinking, but the expectations? Oh, they're thriving. Teams are under pressure to be faster, sharper, and yes-still outrageously creative.

So, how do we keep the magic alive without burning out?

Spoiler: It's all in the process

Here's the thing: I do my best thinking inside a routine. Give me structure, and suddenly I'm MacGyvering creative solutions before 9 am.

It's in those predictable moments-coffee brewed, inbox sorted, calendar aligned-that my brain starts dancing.

Ideas show up because the chaos doesn't.

So let's challenge the age-old myth: Process kills creativity.

What if we saw process not as a prison, but as a playground? Imagine a space where you can colour o...