South Africa, March 4 -- "M&C Saatchi Abel has been Nando's above-the-line agency for a decade, and the businesses respect and know each other well," says Abel.

"We have been on an incredible journey together since Nando's first entrusted us with the account. Our collaboration has been nothing short of remarkable."

Work that moves people and business

During the 10 years, work produced on the account included winning consecutive Loerie Grand Prix awards for Afrotising and Right My Name.

The partnership delivered Nando's first Apex and its first Effies for effectiveness, followed by more Effies since then. The relationship also saw the launch of Nando's successful and impactful affordability platform Just Nje.

"Our partnership with M&C...