South Africa, May 14 -- While disruption often carries a negative connotation, it is not inherently undesirable. However, those who are unprepared or unwilling to adapt may find themselves left behind. Two critical issues lie at the heart of this disruption: literacy and governance.

Understanding the shift

AI literacy is becoming a non-negotiable skill for creatives. There is growing consensus that AI will not replace jobs but those who understand how to use it effectively will. In the creative context, AI functions as "augmented intelligence" to enhance productivity. Integration of AI into workflows is already helping artists and producers complete tasks faster and with greater efficiency, transforming not what creatives do, but how th...