South Africa, Aug. 6 -- Across industries, communications is no longer just about visibility - it's about viability. For leaders in Africa's most dynamic sectors, comms has become a frontline function for managing regulatory complexity, investor expectations, and social trust. It's no longer optional. It's operational.

In Africa, where younger regulatory systems can be fragmented and enforcement uneven, this shift is sharper. A missed message doesn't just weaken reputation but risks investor confidence, compliance, and public trust - making strategic comms no longer optional. It's operational.

In PRCA Africa and APRA's 2024 report on the state of PR and ethics in Africa, risk preparedness comes out as a leading communications challenge ...