South Africa, Feb. 18 -- Understanding when to let things slide and when to speak up is a skill that every communicator needs to hone. As Brandfundi, we navigate this challenge daily with intention, insight, and impact.

Here's how we see it:

Tolerance is about accepting differences without necessarily understanding or engaging with them. It's often a crucial, short-term strategy to maintain harmony. On the other hand, empathy is an active effort to understand and connect with others, which can lead to deeper, more constructive communication.

While tolerance might keep the peace, empathy truly builds relationships. The key question is: when does tolerance become avoidance, and when does empathy become an invitation for change?

Not ever...