South Africa, July 30 -- There's voiceover talent, stunning drone shots, glamorous influencers, and budgets that rival indie films. And sure - all of that has its place. But in the noise of high-concept creative and viral ambitions, we often overlook one of marketing's most consistent performers: the modest email.

Not always the flashy, GIF-heavy, font-party kind. Just a simple, well-timed, data-driven email that lands in your customer's inbox with the right message at exactly the right moment.

It's worth rethinking the glitz-versus-grit debate. Because while flashy campaigns might win awards, email often wins sales. Even with the rise of social media and instant messaging, email remains one of the most effective digital marketing chann...