South Africa, Jan. 14 -- The Global Best of the Best Effie Awards celebrate the most impactful, insight-driven work from around the world. Gold and Grand Effie winners from more than 55 Effie Awards programmes globally are eligible to compete, with top winners advancing to contend for the Global Grand Effie in their respective categories. From this elite group, one campaign will ultimately be awarded the Iridium Effie - the highest honour in marketing effectiveness.

The 2025 Iridium Jury will be co-chaired by Barbara Asin, chief marketing officer, McDonald's Latin America, and Jouke Vuurmans, partner & chief creative officer, Media.Monks. Together, they bring deep expertise spanning brand leadership, creativity, and growth across global ...