South Africa, June 6 -- Returning to lead the adjudication process are jury co-chairs Refilwe Maluleke, executive head of marketing at Discovery Health, and Ahmed Tilly, creative advisor and director at Number 10 - A Creative Consultancy.

Refilwe Maluleke commented:

"Great marketing doesn't just make noise-it makes impact. The Effies celebrating marketing effectiveness is critical to our industry because it proves that creativity can drive results, strategy can spark growth, and every campaign can be a catalyst for real-world impact..."

Ahmed Tilly added:

"Advertising that works has been the order of the day for the past 10 years. Now, the need from brands is for advertising and marketing to go beyond just working. We need to shift ne...