South Africa, May 8 -- Effie South Africa is proud to announce the official launch of the Effie Academy - a globally recognised platform designed to embed effectiveness at the heart of marketing practice. Supporting marketers throughout their careers, Effie Academy equips professionals and students alike with the thinking, rigour, and case-led insight to deliver Ideas That Work(R).

Two flagship programmes will be offered in South Africa from 2025: Effie Fundamentals and Effie College. Each is built on the globally recognised Effie Framework for Marketing Effectiveness - a leading, open-access platform developed to help marketers perform at the highest level.

"Effie's mission has always been to champion effectiveness. With the Effie Acad...