South Africa, Feb. 9 -- "Effie is where effectiveness is defined, tested and celebrated," said Gillian Rightford, ACA executive director for Effie South Africa. "It sets the standard for what 'works' in marketing - recognising the ideas that solve business problems, shift behaviour, and deliver outcomes that can be proven. An Effie entry is more than a story of creativity; it is a disciplined case for impact."

Campaigns are eligible if they flighted in South Africa between 1 February 2025 and 31 January 2026. For entries submitted in the Sustained Success category, campaigns must have flighted between 1 February 2023 and 31 January 2026.

Agency and client partner teams are encouraged to take advantage of the Early Bird period and submit...