South Africa, March 25 -- Taking place on 14 and 15 May 2025 at the stunning 26deg South Hotel in Muldersdrift, Johannesburg, this year's conference will explore the theme

Unleashing Human Intelligence - #UnleashingHI.

As AI-driven technology continues to evolve, human intelligence remains the key differentiator in market research, decision-making, and strategy. This year's conference will explore the intersection of technology, data, and human insight, equipping attendees with cutting-edge methodologies and strategies to stay ahead in an ever-changing business landscape.

The Samra Annual Conference is an opportunity for brand and marketing professionals, together with market research suppliers to collaborate on opportunities and chall...