South Africa, Feb. 14 -- UPDATE: Reward for whoever can identify the driver. Please post any leads on Twitter.

Thank you for your patience with us during these trying times. #Ripduo pic.twitter.com/zv8QxtNh9E

- Duolingo (@duolingo) February 12, 2025

an important message from Duolingo pic.twitter.com/jTTT680yVs

Duolingo's genius in letting the internet play along

Duolingo has long embraced its meme-worthy status, leaning into the idea that Duo will "hunt you down" if you skip your Spanish lessons. Instead of fighting against this narrative, Duolingo has amplified it-dropping cryptic posts and letting social media users drive the story. When whispers of Duo's demise spread online, the brand didn't just acknowledge it; they ran with it,...