South Africa, Feb. 17 -- "We started working with our South African advertisers, media agencies, and publishers just under two years ago. We have proven our commitment to innovation in the local adtech scene. To bring our client's campaigns to new levels, we have invested heavily in improving our services through new AI-driven creative solutions, performance measurement capacities, and an educational programme," says Cornelis Ouwehand, regional director for Africa.

When planning their campaigns, Eskimi clients can now optimise their creative assets based on predictions offered through its integrated AI-powered neuroscience tool. Providing attention heatmaps and expected performance metrics, this technology helps advertisers foresee wheth...