South Africa, Feb. 19 -- South Africa is rich in cultural diversity, backed by one of the world's most progressive constitutions, yet many young South Africans hesitate to express themselves fully, fearing rejection or non-acceptance. Too often, they feel pressured to conform, hiding their passions and suppressing their uniqueness. Doritos understands that self-expression requires courage, resilience, and boldness, values that have inspired the brand's first foray into purposeful storytelling, aiming to create a deeper emotional connection with consumers.

The new TV advert, Speak Up, follows a young man from the fictional Malawana family as he grapples with the decision to pursue his true calling rather than follow a legal career imposed...