South Africa, July 17 -- Earlier this year, Vinimark opened the doors of its premises in Klapmuts outside of Cape Town for a Packaging and Innovation Masterclass that brought together creatives, strategists, and storytellers from across the wine world.

The session, led by Vinimark's wine training and education manager, Ginette de Fleuriot, featured two provocateurs of design thinking: Francois Rey of graphic design studio, Monday Design and Brenden Schwartz, co-founder of wine brand, Orpheus & The Raven.

Their message was clear: in a market that's crowded, fast-moving, and increasingly visual, it's not only your grape variety, terroir, wine quality, or awards that will set you apart. It's your brand memory: the emotional connection your...