South Africa, Feb. 19 -- Our approach doesn't just meet expectations; it exceeds them. We are redefining the way brands connect with consumers by leveraging the full power of media, creativity, technology, data, culture, and content to deliver transformative experiences that extend beyond traditional platforms.

We're thrilled to announce our partnership with one of the biggest names in the digital engagement space. As part of this collaboration, dentsu X will manage and execute all creator events across South Africa, Nigeria, and Kenya. This partnership marks a major milestone in our SSA expansion, enabling us to scale across the continent while reinforcing our position as a leader in innovative consumer engagement.

Roxana Ravjee, CEO o...