South Africa, May 22 -- In Kenya, nano influencers (most of them aged between 18 and 30 years old) are re-shaping the marketing landscape. With their relatively smaller, but engaged audiences, they can spark high engagement that leads to meaningful conversations, trial and brand loyalty. Yet despite this impact, very little investment has been made to help them understand the business side of influence, from contracting and IP to ethics, value, and financial planning in the creative economy. This human-first accelerator is reshaping the creator industry with integrity, turning creators from disposable talent into empowered professionals.

"We're thrilled to have officially launched the first-ever School of Influence in Kenya! The creativi...