South Africa, June 13 -- In addition, eight Grand Awards, 57 Gold Tower Awards, 68 Silver Towers, and 114 Bronze Towers were awarded.

Best of show

Dentsu Digital Inc.'s Sato 2531 for Think Name Project sought to advance gender equality by addressing the identity loss and career setbacks many women face due to Japan's law requiring married couples to share the same surname.

The campaign sparked global attention: featured by over 1,500 media outlets in 102 countries, presented at a Ministry of Health, Labour and Welfare press conference, and submitted to UN Women.

Forty organisations joined the movement by temporarily adopting the surname "Sato."

The UN has since urged Japan to revise the law within two years.

The public momentum help...