South Africa, May 28 -- These seats are called 'Di Extra Strong'. Now you might think that it is because of philosophical reasons like 'it signifies the strength of the team' or 'the crowd cheers give the competing team some extra strength to press on'.

The assumptions are all plausible, but the real reason is far more fascinating. Between 1995 and 2005, a charismatic former deputy principal turned radio host and personality on Umhlobo Wenene FM, Putco Mafani, took football fan engagement to a whole new level as Kaizer Chiefs PRO. Putco was the epitome of a super fan, and although his position could have confined him to the VIP sections, he chose a different path - he became a man for the people and a perfect interface between the club a...