South Africa, Feb. 7 -- It has been said time and again that design is a reflection of the society and culture from which it materialises.

It is very important to keep an eye on societal shifts like changing attitudes, globalisation or technological progress to get an idea of what will now or in the future be considered visually appealing.

From designs created to appeal to shorter attention spans, to the popularity of meme and gaming culture, designers must keep their finger on the pulse of our ever-evolving world to be successful in the designs they create.

Influence on design elements

When it comes to design in the digital space, the use of minimalist elements holds a lot more power than just pleasing aesthetics.

This is because it...