South Africa, July 28 -- The advertising landscape is undergoing a fundamental shift. We're no longer operating in the traditional media ecosystem our industry was built upon; we're navigating The Attention Economy, where creators have become the new kingmakers. At Bravado, we've witnessed this transformation firsthand, and it's reshaping everything we thought we knew about brand communication, audience engagement, and commercial effectiveness.

The numbers don't lie: creators are winning the battle for attention. While traditional advertising struggles with declining viewership, ad-blocking technology, and audience fragmentation, digital creators are building deeply engaged communities that brands can only aspire to reach. These aren't j...