South Africa, Aug. 21 -- I am a results-driven PR and brand management executive with over 20 years of comprehensive experience in leveraging both traditional and digital media channels to significantly elevate brand presence, build lasting reputation, and foster genuine engagement. Throughout my career, I have prioritised the strategic integration of the PESO (Paid, Earned, Shared, Owned) media model - an approach that I believe is essential for developing holistic communication strategies capable of driving tangible results, industry recognition, and sustainable growth.

My foundation is rooted in classical PR training, which I have skillfully blended with an in-depth understanding of modern digital practices, data analytics, and innova...