South Africa, Oct. 8 -- The fifth session of season two of The Daily Maverick Marketing Masterclass Series explored how marketers can create and manage value perceptions that transcend price. The conversation was hosted by David Blyth and Khaya Dlanga from eatbigfish Africa, alongside two industry experts: Gugu Mthembu, chief marketing officer at Telkom, and Janet Kinghorn, brand therapist and fractional brand officer.

Their discussion revealed how value perceptions become sustainable competitive advantage, separating market leaders from commoditised competitors.

The session kicked-off by addressing a common misconception in marketing: the conflation of value with price. This isn't merely semantic confusion, it represents a trap that ca...