South Africa, June 27 -- These days, it feels like every second post in your social media feed is asking the same question: where do humans fit in a world where AI seems to be doing everything? In the marketing industry especially, there's a lot of anxiety about what this means for creativity, strategy, and the future of work. Uncertainty is understandable when rapid technological advancements are reshaping how we live and work at every level.

At the Association for Communication and Advertising (ACA), we believe people still belong exactly where they've always been - front and centre. It's human insight, empathy and imagination that drive ideas that move culture, build brands, and create meaning. We're not here to compete with the machi...