South Africa, March 24 -- After reviewing the case, the ARB ruled that the advertisement was not misleading, as KFC has consistently marketed its "dunked wings" in this manner, and the product images allow consumers to make an informed choice.

The complaint stemmed from the perceived inconsistency between KFC's "dunked wings" and the wings included in its Streetwise meals. The complainant questioned why the former consisted of smaller portions, whereas a "wing" in a streetwise meal was a full wing. In response, KFC argued that its use of "wings" aligns with industry norms, where the term often refers to wing portions rather than whole wings. It cited examples from other fast-food chains such as Spur, Pedro's, and Chicken Licken, which us...