South Africa, April 7 -- Content wrangling is the specialised art of tracking, organising, optimising and revitalising media assets - often scattered across drives, servers, or dusty boxes marked "old stuff." At Greatstock, it's more than just a service. It's a mindset.

"Content wrangling is about bringing order to creative chaos," says Margi Sheard, managing director of Greatstock. "We help brands find, manage, and make the most of their existing content - often saving time, money and effort in the process."

Far from a new offering, Greatstock has been doing this for years - digitising and managing high-value film, imagery and video content for leading agencies and clients across the country. But with the explosion of content and platf...