South Africa, May 8 -- In South Africa, the shift isn't subtle. It's seismic. Thanks to its 2021 acquisition of King James Group, Accenture Song now owns some of the country's most iconic brand relationships, including Sanlam, Pick n Pay, Santam, and Distel. They didn't pitch for them. They acquired the creative firepower, plugged in their tech capabilities, and scaled fast. That's not a creative agency move. That's a transformation play.

Meanwhile, homegrown consultancies like IQbusiness and PlusOneX, now merging under the Reunert Group, are scooping up large-scale transformation projects across banking, telecom, retail, and even government. These aren't ad campaigns. They're full-stack solutions: data, cloud, software, UX, strategy. Th...