South Africa, Nov. 12 -- While over the past decade, disruption has dominated the narrative in banking, the Index shows that customers no longer reward novelty alone; they reward reliability, integrity, and clarity. Amid constant change and uncertainty, confidence has become the key differentiator.

South Africa's banking sector is one of the most advanced in the world, but technology alone no longer defines success. In an era of uncertainty, the banks winning trust are those that lead from identity, showing consistency, empathy, and confidence in every interaction.

Leading from within isn't just a slogan, it's a mindset that defines how truly authentic brands operate. Identity drives consistency, consistency builds confidence, and confi...