South Africa, March 25 -- CGC includes both influencer-generated content (IGC) from macro and micro-influencers and user-generated content (UGC) from everyday consumers. Unlike one-off campaigns with macro and mega influencers, CGC generates ongoing brand interactions, extending marketing efforts beyond short-term conversions into lasting consumer trust and loyalty. When scaled, CGC delivers powerful social proof, strengthening brand credibility and deepening emotional connections to drive customer lifetime value (CLV). By turning consumers into active brand participants, CGC transforms engagement from a single interaction into a sustained relationship, fueling long-term loyalty and repeat purchases.

"When consumers see real people - whe...