South Africa, Oct. 2 -- The results are compelling: 75% of CMOs are now producing higher quality content, while 70% say their function has benefited from faster, sharper analysis.

The case for the AI-Powered CMO

Marketing has always been about making decisions under uncertainty: what customers want, how markets will shift, and which channels deliver return. The difference now is that AI can cut through that uncertainty with speed and scale.

A significant motivator for CMOs to adopt AI and automation is the opportunity to alleviate rising workloads and stay ahead of escalating demands. With technology evolving at a rapid pace, consumer behaviour splintering, competition intensifying, and results expected in real-time, marketers are bein...