South Africa, March 18 -- It's a pretty pressing issue when it comes to resource discussions; you want to make sure that the client's account is handled by someone with enough experience and knowledge to have those high-level business growth discussions. But here's the thing, there's a serious shortage of mid-level resources in the industry.

There are a few factors contributing to this shrinking middle management layer. First, there's been a shift in the industry and many seasoned professionals are finding better opportunities outside of traditional media agencies. They're exploring options on the client side or even venturing into entrepreneurship, where they have more potential for growth and creative freedom.

Another issue is burnout...